Retail is changing rapidly, and Pirch, a San Diego-based company, believes it has positioned itself ahead of the curve by focusing on the experience part of the equation.

Sunny, inspirational quotes greet you as you enter the high-end appliance store’s Costa Mesa location, where customers are encouraged to find the joy in their shopping endeavor and “make themselves at home.” That means, if you’re so inclined, trying anything you see before you buy – from shower heads to gas ranges.

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