Natuzzi Italia– founded in 1959 by Pasquale Natuzzi, Natuzzi Italia is Italy’s largest furniture house and one of the most recognized in the furniture industry. As the best-known luxury brand in the furnishings sector worldwide, Natuzzi Italia is committed to social responsibility and environmental sustainability. The SOCO location will showcase the new store design, merchandising concept and overall Natuzzi Italia consumer experience to deliver Pasquale Natuzzi’s vision of a new buying experience for customers, through the careful coordination of whole room furnishings to the tools and training of sales staff in assisting customers in the furnishing of their homes.